[MELISSA]: The Bomb Mom podcast is part of the Practice of the Practice Podcast Network, a family of podcasts, that are making the world better. You’ll also probably like the Imperfect Thriving podcast, Beta Male Revolution, and Empowered and Unapologetic podcast. Check them out at www.practiceofthepractice.com/network. Hey, what’s up everyone? If you’re looking to be inspired, motivated, educated, and entertained, you have come to the right place. Welcome to the Bomb Mom podcast, the podcast where we explore your fitness, life mindsets, and actions that help you become unstoppable. You’re worth it and it’s time to finally make changes in your life that will last you the rest of your life. Welcome back everyone to another episode of the Bomb Mom podcast. And we are taking a turn in a whole different direction today and you guys are going to absolutely love it. Today’s guest is Will Kleidon. Now, this is a little bit different because Will is the founder and CEO of Ojai Energetics. This is an ethics driven health and wellness company. It’s based here in California. And it’s all about CBD, rich hemp products. I know, this is a little bit different topic for us but aren’t you guys dying to know more about CBD? I mean, we hear about this everywhere. I feel like everyone’s selling it. I feel like there’s a different brand and company coming out all the time. And I just don’t feel like I know enough. I don’t feel like I know why they say it helps with sleep, or why it helps with your joints and inflammation and recovery. Well we only have the best of the best on the Bomb Mom podcast and Will Kleidon is definitely that, so he is the founder and CEO of Ojai Energetics like I already said. Ojai Energetics seeks to bring ancient healing products to life by way of modern innovation. You guys, this episode is like badass. Let me tell you. Ojai leads the world in producing vital, natural, organic supplements with water soluble CBD and they promote everyday health and healing. Will is a subject matter expert in the health and wellness space that surrounds the CBD industry. His work has been featured in Forbes Money and Entrepreneur Magazine and among many other media outlets. We cover basically, CBD for dummies. Everything that you need to know to get started, how it works, why it works. Did you guys know that you can like take it and then smell like oregano or lemongrass and help with sleep, or peppermint with awakening, like, they work together? And did you guys know that there was a difference between water soluble and fat-soluble CBD? Yeah, I had no clue. And most CBD oils that I’ve heard and I’ve talked to other companies and they explained it to me, if I see em at a booth or a vendor and they go, yeah, you take it in and takes about 30 minutes to kick in. You guys, Ojai products compared to other companies, you’re gonna feel and notice a difference within 30 seconds. Yeah, it’s that amazing. So, stay tuned, listen to this episode because Will is bomb and he knows his shit. It’s incredible. Everything’s in the show notes, but in case you want to look it up right now and you can’t wait, and you want to look it up while you’re listening to this, it’s Ojai Energetics. So, stay tuned, listen in, you’re not going to want to miss this and when we get set up with a discount code, I will definitely be sharing that with you guys. So, keep your ears and eyes out with that. And for now, let’s tune in to the CBD. Hey everyone, welcome back. We have a very special guest today talking about a topic that I think we all need to learn a little bit more about because it’s just something I think we all need in our lives. We have Will Kleidon. Did I say it right? [WILL]: You did. [MELISSA]: Yes. I nailed it. You guys, I’m getting so good at last names. I don’t do it well but Will Kleidon. Will, thank you for coming onto the show. [WILL]: I am excited to be here. [MELISSA]: Yeah. Have you heard many of my episodes or followed me a little bit? Are you aware of how crazy I am? [WILL]: I’ll tell you that you’re awesome. Yeah. [MELISSA]: I will take awesome over crazy. I like that. All right, Will, so CBD. This is your world, huh? [WILL]: It is. It’s awesome. [MELISSA]: And the name of your company is so cool. Ojai. Ojai. [WILL]: Like oh, hi. [MELISSA]: Oh, hi. You guys, when I first said it, I was like, is it ojee? Yeah, I know. I’m not even close. And what did you say the origin of that – it’s a Spanish word, right? [WILL]: Yeah. So, Ojai is the town that the company was founded in. It’s about an hour and a half north of LA. And it’s a lot of people like Aldous Huxley who wrote the book Brave New World, he lived here. Krishna murti, [unclear], and it’s a cool spot. It’s surrounded by national forest, we got really good, slow food, get to the beach in 20 minutes, so it’s a little slice of paradise. [MELISSA]: I’m totally gonna have to check that out. [WILL]: It’s worth it. We got hot springs and waterfalls and so it’s a good spot. [MELISSA]: Really? Now, are you out here? You’re not in California. [WILL]: I’m in Ojai. Yep. [MELISSA]: You are? [WILL]: Yep. [MELISSA]: Oh my god. Let’s do lunch next week. I did not know this. [WILL]: That’s epic. Are you in LA? [MELISSA]: I am like, well, right now I can probably get to LA in about an hour and a half or so. I’m in Riverside County. [WILL]: Okay. Yeah, so it’s about an hour and forty to… it depends on traffic but could be like two hours. [MELISSA]: Yeah, you guys, in California we live and die by the traffic. It’s just [unclear]. Very cool. All right, so, CBD. Now, you’re gonna have to do this episode with me like CBD for Dummies. Okay? Because I don’t know much and what I do know, I’m like blown away by it. Okay, so tell me, Will, okay, how did you get involved in this? How did this become like your world and this whole company start? [WILL]: Yeah, so I founded Ojai in 2014. I was looking for CBD and I’d met one of the earlier pioneers of developing CBD strains again, because they’re actually really ancient in reality. And I thought I had to get it at a dispensary. I wanted the health benefits. I didn’t want to get the high from cannabis. And so, I Googled it and it popped up on an Amazon banner and I was like, how is this legal? This is the end of 2013. [MELISSA]: Okay. [WILL]: And ordered it, they fulfilled it, showed up in my mailbox. I went, okay, somehow this is legal, did some due diligence, figured out at that point [unclear] free farm bills have to come from non-domestic hemp sources, and hemp’s the legal definition, not a botanical definition. So, any cannabis plant’s THC is below point three is what hemp legally is. And so yeah, it was filled with synthetic fillers and I couldn’t get a certificate of analysis. Turns out that one would have been legally EPA toxic sludge; the heavy metal count was crazy because hemp’s an incredible, what’s called a dynamic accumulator, meaning it can mine nutrients from the soil and bring it to the surface and it’s also effective at doing that for heavy metals. So, it can also remediate soils, then it’s incredible in that, but you never want to eat the hemp used to clean up toxic soils. And so that led me to look for a product that I would feel good taking and feel good giving to my loved ones and others, and I couldn’t find it. So that was the impetus. And so, I started Ojai Energetics out of Ojai. Met a chemist; he figured out how to solubilize cannabinoids, which means that they’re normally a fat, and so they don’t mix with water, and we figured out how to do that. And we figured out how to do it with only certified organic plants, which is a big deal. And we went to one of the world’s best IP firms, got the best, and started building patents with them based on that and all sorts of things around the plant. And so ultimately, we’re at the parent level, innovation, invention, IP holding [unclear] and then we’ve got our consumer company and our ingredients supply and we’re also working on building super capacitor batteries out of hemp – we’re with the National Labs, LBL, and all sorts of cool stuff we’re working on. [MELISSA]: Yeah. Cuz you guys really are like the cleanest and most effective, right? Like… [WILL]: Yeah, yeah. Majority of people have not actually taken an effective dose of CBD. [MELISSA]: Because the rest out there is so crappy. It’s okay, I said it, you didn’t. [WILL]: Regular, fat-based oils work really well for skin applications for certain functions. They don’t work well at all when you eat them. They have what’s called poor bioavailability. So, it means the body can’t use it. And so if you eat a regular, fat based CBD oil, complex or extract, you get at best 90% of what you’ve eaten – so if you ate 20 milligrams, 90% is destroyed by the first pass digestion and only 10% makes it into the blood. So, your body is only able to use 10 milligrams. [MELISSA]: Oh, my God. [WILL]: And when you look at the clinical data, and there’s actually a plethora of really solid studies around CBD, one of the most studied compounds from a botanical source, just, it wasn’t done in the US and primarily was done in Israel and Spain, and now Canada is kicking in and the US is starting to catch up. So, there’s kind of a myth that it hasn’t been well studied. It’s been used for thousands of years and studied since the 60s extensively. So that’s a myth, that it’s not been studied. But you look at the clinical data, it shows that it really starts to… bare minimum starts to kick in at about 250 milligrams. And above that, when it really starts is around 500 and up from there, which means most people have taken nowhere near that amount. From a cost standpoint, and a physical oil standpoint, you don’t want to eat all that oil. Most people don’t want to drink like, you know, ounces of oil to get that dose [unclear]. So yeah, it’s a problem. And so, a lot of people try it and they’re like, I think I felt something, maybe not. And so, we figured out how to encapsulate it in water using certified organic plants your body would normally cleanly take and in the particle size that our bodies naturally encapsulate the oil in to begin with. And we basically just mimic what the body’s doing and bypass that whole step. And so, it gets into the bloodstream very, very quickly. And it’s much more bioavailable, so you can attain a functional dose with not a lot and most people feel it within 30 seconds or less. [MELISSA]: I read that. I was reading that, that like, you know, most people feel under 30 seconds versus like, 30 minutes. And that’s what I’ve always been told. It’s like, oh, yeah, you know, take it like 30 minutes before you go to bed or like, you know, 30 minutes before that and I’m like, okay, it’s just supposed to take that long. And you’re saying no, 30 seconds. [WILL]: Yeah, with our patented formula. And it’s also cool because you can really dial in an effective dose as opposed to kind of guesswork, because with CBD… and when I’m saying CBD, it’s not just CBD that the hemp plant produces, there’s actually like over 113 other compounds that are the same as CBD or similar, called cannabinoids, and then over 418 total compounds that the cannabis plant produces from things called terpenes, which are what give it different smells and tastes and functions, to bioflavonoids, enzymes, and so there’s this term that the individual who discovered the endocannabinoid system in 1991, Dr. Raphael Mechoulam, studied just the single molecule of CBD, versus a whole plant extract with all the different minor cannabinoids and terpenes, and found that the whole plant extract was much more robust and efficacious. And he dubbed it the Entourage Effect. And so, you can think of it as like CBD being the trumpet section, it does a lot of the lifting, it’s loud. People know about it. But in reality our bodies have evolved to need the entire Symphony Orchestra with the trumpet section included. So when we only do full spectrum or broad spectrum, which is less a technical term but it means no THC present and then a full spectrum there’s a trace amount of THC that’s well below the psychoactive concentration which is around 1%, and the federal legal limit’s 0.3% for it to be hemp. And so, we have a little bit there but not so much that… it’s non psychoactive, in fact it counteracts some of the psychoactivity of THC. But that’s what I’m… yeah. Full spectrum and broad spectrum are really important things for functionality. [MELISSA]: Yeah. And you know, I mean, clearly you know your stuff, but we’re out here just like trusting. Like, I can’t even tell you how many different CBD companies have contacted me in the last oh, I don’t know, like even just six months. And I’m just like, umm, you know, I look at their company and then I’m like, I’m not so sure. And then when I saw yours I was like, oh, well hello, Will. Hello Ojai. How do we get him on the podcast? Okay, okay. I’ve just been around, like, I know how to look into a company. I know a good product when I see it. Okay, so let’s talk about benefits. Because now that we kind of know like, yeah, you can’t just buy it off the store at Stater Bros. like, you shouldn’t be getting your CBD oil from a guy selling it in the trunk, in the parking lot. You know, which I’ve seen. [WILL]: [Unclear] players. I have too. [MELISSA]: What are the benefits? And let’s stick fitness, okay, so I’m a pretty fit chick, let’s stick fitness because I know we can go wide with this and we will, but fitness – what would be the benefit of someone like me who’s in the frickin gym like, hustling, working out, lifting, crazy, stressed life as a mom? [WILL]: Yeah, so… [MELISSA]: You’re like, everything. Where should I start? [WILL]: Yeah. There’s a robust amount of benefits. So basically, our bodies have these systems called endocannabinoid systems. Endo means internal, cannabinoid from the cannabis plant and then system. And it turns out this system has receptors in every system of the body – cardiovascular, respiratory, skeletal, nervous system, dermal, you name it, it’s got receptors there, even down to a cellular level. So, one of its primary functions is to maintain homeostasis, which means it makes sure that every system is operating at the right level, in sync, and at the right time with each other. And so, you can think of it as like the conductor of our bodies’ symphony of parts. And it’s like really the control system for the rest of the body. You take care of that system; it ensures all the other systems are taken care of. And our bodies… humans have been working with the cannabis plant, we know, from the first writings and then we found archaeological evidence of people being buried with cannabis flowers that are still intact, which is kind of amazing. Starting in Asia and in the Vedic texts, around 3600 BC, you’ve got evidence of them both in the TCM – tradition Chinese medicine – calling it one of the Grand herbs, and in Vedas it’s one of the Royal herbs, so both cultures found it to be one of the most important vegetables that they cultivated. So, it’s like, we’ve got some data and hypothesis that humans were interacting with it prior to agricultural start of civilization. But we know for sure from then, it transported, it was brought by different groups throughout the entire planet. So, the Sabaeans brought it to the Greeks who brought it to the Romans, and anywhere Rome colonized, they brought cannabis. It’s one of the most important plants for them from the fiber standpoint and a food and medicine, nutrient complex. And then anywhere… so they brought it to the British and to the French, and then Spain and then anywhere they colonized they brought cannabis, and it’s been ubiquitously consumed for thousands of years until prohibition in the 1930s where we all of a sudden artificially removed it from our diet and consumption cycle. And so, one of the ways that the cannabinoid system maintains homeostasis is through buffering oxidative stress. So, when we have a stress event, we oxidize, the body’s endocannabinoid system sends cannabinoids to block that stress. But unfortunately, it also increases a compound that’s called FAAH, that destroys our bodies cannabinoids and we’ve artificially put ourselves in a negative feedback loop. And so, we kept the fuel source of our endocannabinoid system through prohibition. And once we get that system backed up online with proper cannabinoid intake, your life changes for the better in a plethora of ways. So, from a recovery standpoint, for example, it’s one of the most effective anti-inflammatory complexes available, can cut recovery time dramatically. You’ve got cannabinoid receptors in your fascia, and from a… so, like, mid set when you hit fatigue, you can take some of our formula and you can dramatically recover and extend your set. [MELISSA]: Shut up. You mean like mid workout? [WILL]: Yep. It’s an awesome hack. So, we work with a lot of athletes and when they take it, people look at them and they’re like, are you juicing? And they’re not at all. So, steroids will block the inflammation response and that’s how people can recover, but the problem is like that inflammatory response is designed to have basically a slowdown and a signal for recovery. What’s amazing with the endocannabinoid system, it works… we looked at three different inflammatory factors, 60 day blood analysis with [unclear] a UCLA cardiovascular surgeon and he was looking at three different biomarkers, homocysteine c reactive protein and erythrocyte sedimentation rate, which are inflammatory markers. And we found a 12-15% reduction, on average, across the entire pool, which was… he was astonished. He had high hopes for like a 3-4%. And so, from an inflammatory spot, it is spectacular. And what’s amazing is it doesn’t… because its job, the endocannabinoid system’s job is to maintain homeostasis, it will not pull you out of inflammation, if it could cause systemic harm. So like if you’ve got, let’s say you’re sore, but there’s a certain spot that like, needs to stay sore so you don’t reinjure, your pain will go to… this is from exercise – with FDA we got to be specific of what we’re saying. Say so he worked out really, really, really hard, and there’s a spot that needs to stay a little inflamed, the inflammation will go down with the right dose in about 30 seconds, everywhere, but it will stay on a little bit and it’s not going to throw you out of balance. So, it selectively modulates the pain and inflammatory response in a manner that keeps you safe. [MELISSA]: Wow. Which is… that’s pretty huge because like, if we’re dosing with like Motrin, or Naproxen, or something like that, it just wipes you out completely. [WILL]: Yeah, and it’s not good for your liver. [MELISSA]: No, or your gut or… nothing. [WILL]: Yep. And so, you got cannabinoid receptors in your gut, it modulates and regulates all the digestion and gut health, along with your liver. There is kind of really bad science put out a little scare tactic that, thankfully, science has prevailed, of people being concerned with CBD in the liver. It was based on a mouse model and mice are not representative models like, from, on the pharmaceutical side – we do also have a pharmaceutical division – but you never… like, mice would not be a data point that was deemed valid because they’re so different, whereas Windsor rats are considered much more valid from tox studies standpoint, but they basically gave the mice the equivalent of a human being force fed five gallons or kilos of CBD at once in an hour. To put that in perspective, like, three kilos of water would kill a human. [MELISSA]: Okay, yeah, yeah. [WILL]: It’s one of the safest compounds on the planet. And so anyways, real human studies have demonstrated that it not only is fine for the liver, it’s actually quite beneficial for the liver health. [MELISSA]: Wow. [WILL]: And some of the synthetic formulation that people take for inflammation, they’re actually working on the endocannabinoid system that in a manner that when you start… when people start putting synthetic compounds that interact with the endocannabinoid system, that’s where real harm starts to happen. Whereas, because we’ve co evolved with this plant for millennia, it’s completely benign. And so, you can’t overdose. It’s pretty important and amazing. And so, yeah, from a recovery standpoint, it’s phenomenal. Pre workout as well, it can… we’re actually running the first studies with my friend and colleague, Steven Kotler who’s on our advisory board, he’s one of the leading experts in flow state and human performance. And we’re studying how cannabinoids can enhance the flow state. So, getting into flow, quality of flow, all of that. And so, when you get into the zone, right, you can perform infinitely better. [Unclear] for the hyperbole, but. [MELISSA]: Okay, so two questions has come to mind when you’re talking about that. When is the best time to take this, CBD? And what is the best way? Because I’ve only tried stuff under the tongue, like, the drops under the tongue and that’s about it. So, when’s the best time to take it, like before asleep? Or when are we doing this, and how? [WILL]: Yeah, so with our formula, you can get an effective dose if you take it first thing in the morning. It’s going to enhance focus; it can help go to the adenosine receptors like caffeine does. It modulates them and balances them and then the benefits really last all day. If you’re going particularly hard, and you’ve got let’s say more oxidation happening you can re up in the middle of the day. And then again, like, if you’re in mid set, you can use that hack and really extend your workout. [MELISSA]: And what’s a good… sorry, I didn’t mean to cut you off. What’s a good starting dose for someone who’s never taken it? And they’re like, okay, I want to try this. Like, what do we start at? [WILL]: Yeah, so because we like artificially idled our engine, so to speak, we gotta prime the pump. At the beginning, you want to do it with a loading dose, which enables the system to kind of kick in. So you start with a higher dose than you would, and unlike THC, where people build a tolerance, with high CBD complex people actually need less amounts over time, not more on average, unless they get a big oxidative event and then they might need a little more. What’s fascinating and what’s a challenge, for formulations that’s not our technology, is for CBD, if you think of efficaciousness over dosage amount it’s not linear, so a higher dose does not make it more effective. In fact, there’s bell curves and there’s more than one bell curve, meaning a higher dose can be substantially less effective and [unclear]. And so, there’s these sweet spots of dosage. It’s fairly common with bioactive compounds that it’s not linear. But what’s challenging is these are moving targets. And so standardizing dosage is a very… you’re basically shooting in the dark with a fat-soluble formulation. What we discovered with our technology is this immediate absorption actually modulates the flavor as you take a little bit of the dropper at a time and it will go from very, very bitter to extremely sweet like honey, and then back more and more bitter, down again and then back to sweet as you trace out the dosage bell curves. So, you can literally… your body will tell you when you’ve got an effective dose by turning sweet, and the sweet spot’s literally sweet. [MELISSA]: Really? Now, is this over weeks, days, months? [WILL]: No, on the spot. [MELISSA]: Oh. [WILL]: It changes flavor on the spot. And so, zinc does this as well. Zinc will taste like water and then get very, nasty, metallic, fuzzy taste when you get a load that’s effective. Thankfully, is this tastes more bitter and can be intense if we really, really need it, and will go to cloyingly sweet on the sweet spot, and then it will get more and more bitter, and then back to sweet again for each bell curve. And so each sweet spot… the endocannabinoid system works in what’s termed, like, we call it triage, meaning that it’s monitoring every single system of the body and it will send the cannabinoids to the systems going down the list that it deems most in need. And so, it’s got a checklist, and each sweet spot just means more systems can be taken care of on that list. And so, the first sweet spot, if we’ve got something that we think is our chief need, let’s say you just worked out and you’re sore, most of the time, soreness gets prioritized pretty quickly. But let’s say it really needs to focus on the gut, or the bones, you’re not going to feel that. And so if the first sweet spot doesn’t take care of what you think is your chief priority, the second sweet spot, thankfully, what we’re aware of consciously tends to be, 99% of the time, on the second sweet spot if it’s not on the first. And so, you can literally dial in your effective dose using your own body. And we discovered this phenomenon, and our hypothesis was cannabinoid receptors like CB2, modulation of the tongue, and then these researchers in Japan subsequently validated and found the mechanisms of how the endocannabinoid system selectively modulates the sweet response of the tongue. And it’s only unlocked with our rapid absorption, so it’s kind of like a cool Easter egg of the universe. [MELISSA]: This is nuts. This is crazy, Will. [WILL]: It’s pretty fun. So, we call it the Honey Dosage method. And if you don’t want to go through that, you can basically start… most people need two droppers, this tends to be the amount when it turns sweet. But they can just start with two and then do a dropper a day, and so some days, just based on the law of averages, some days they’re going to be in like an optimized dose, other days may not be as optimal but overall they’ll start to notice. [MELISSA]: You’ll notice, you’ll kind of know. And when you say dropper, do you mean the whole dropper, or do you mean literally like a drop? [WILL]: Oh, the whole dropper. I mean, people get responses from just droplets but to really nourish… so the reason why, and like, with our bioavailability you can get these effective dosages with drops, but most people given our modern living, we live in unprecedented amounts of oxidation, like, the saber toothed tiger never goes away and they’re not even really there. Whereas our ancestors, like, there was a saber-toothed tiger, we stressed out, we had that oxidation and then we calmed down. And so, we found that even needing to like pick between more than six choices creates a clinically notable oxidative event in the body. And so just going to the grocery store creates a notable oxidation event. And so, we kind of went to punch ourselves by the prohibition, by eliminating the phytonutrients that fed the system designed to be our forcefield, or shield for oxidation, and then rapidly up ticked it at an exponential rate. [MELISSA]: I’m so excited to try this, Will. Like, you have no idea. And I love how you’re like – you didn’t say this, but this is my Melissa kick on this whole thing – like, don’t fuck around with droplets, just take the whole thing. Like, don’t just do a couple drops, like take the whole thing. But I love how this is gonna respond to your body and you can like, oh my God, this is blowing my mind. This is fascinating to me right now. [WILL]: It’s really fun. And it’s empowering. Like, we’re able to listen to our bodies and know that we’re getting the right amount and it’s very, very rapid. [MELISSA]: Which so many people aren’t anymore. They don’t listen to their bodies. They don’t. And, honestly, looking at this is like, this would be a great way to get people to slow down and take it and listen, look. [WILL]: And tune in. [MELISSA]: Yeah, tune in. How is it responding? [WILL]: Exactly. [MELISSA]: Oh my God. Okay, what about sleep? I’m dying to ask you about sleep because it’s something I struggle with. I’m very ADHD, which I know is so shocking to everyone. So, sleep really is a huge struggle for me; my brain has a really hard time slowing down but I refuse to do medication. How’s this gonna help us with sleep, Will? Come on. Give it to me. [WILL]: Yeah, so our endocannabinoid system regulates our body’s circadian rhythm and endocrine system, and so that’s our sleep cycle and the endocrine is the hormones we produce, the signal it’s time to go to sleep like melatonin, all of that. And so basically, most people will find taking it in the morning, what’s cool is it’s known as what’s called an adaptogen. Meaning it doesn’t just move you in one direction, it moves you and your systems in whatever direction is needed for balance. And so, people who take it in the morning they’ll feel like an energy boost and get in the zone. And then that night, they’re going to sleep way better. [MELISSA]: Oh my God. [WILL]: Now, if it’s kind of, you know, the brain slow down side of things, like not just like, where you can fall asleep. You have restless, shallow sleep. You can take it up a notch and take it… and this can be… you do want it around 40 minutes before you want to go to bed. You’ll feel it right away but it also, the endocannabinoid system has been demonstrated to increase neurogenesis, which means it literally births new brain cells. And so that can be a little bit stimulating at first for some people and but then by 40 minutes, it tends to move on to other systems. But what’s cool – so, earlier I talked about these things called terpenes. [MELISSA]: Yes, yes. [WILL]: So, terpenes are the primary things in essential oils. And they do a lot more than just smell. And it turns out they are particularly unique in how they interact with cannabinoids. So, the cannabis plant produces some of the most diverse, different types of terpenes. So some plants will smell like a citrus grove and other ones will smell like a diesel engine and other ones will smell like a pine forest, and those are the terpenes, and they actually interact like little tugboats with the cannabinoids and direct them to different spots in the body. So, they’re like bio rudders for cannabinoids. [MELISSA]: What? [WILL]: Yeah, and they’re primarily bioactive through inhalation. And so they go up through… they’re tiny little molecules, fat soluble, but they get pulled into the olfactory system and then cross blood brain and go to the hypothalamus where then they get shot out to go wherever they’re meant to go in the body. And so, with cannabis, the only way that they really properly work because of that inhalation, they’re even less bioavailable from an ingested route than cannabinoids and it’s through combustion or vaporization. So, what we discovered is with our technology, we can actually activate them and utilize them without vaporization; you can just take the elixir and then smell different essential oils and custom curate response and mood on demand. That’s unique to our tech. [MELISSA]: Oh my God. [WILL]: And so, you can smell essential oils that are high in this terpene called myrcene, and myrcene directs the cannabinoids towards sedation, so they’ll slow the brain down and help you fall asleep. [MELISSA]: Now, do you sell these essential oils too? [WILL]: We don’t. We actually have… we’ve developed really amazing formulas; that’s coming. But you can use any essential oil and you can in fact use any herb, like, so for example, oregano is really high in myrcene as well as this compound called beta-caryophyllene, terpene, that’s great for inflammation. So if you smell oregano you take it till it’s sweet and then crush it up and smell or [unclear] oil, you will feel it shift and that one or lemon grass, you can smell those and it will help you feel very sleepy. Whereas if you smelled peppermint, it will focus the cannabinoids and direct them towards the adenosine receptors and promote wakefulness. And so, you can literally play around and custom curate different responses on the spot. And so, for sleep you definitely want a myrcene heavy one. [MELISSA]: Oh my god. Okay. Two more really important questions. Can you answer them? I know I’m keeping you longer than… [WILL]: Yeah. No, that’s fine. [MELISSA]: Okay. What’s the safety age for CBD? Well, you can’t speak for others – for your company, Ojai Energetics. What’s the safe age they can start taking this? [WILL]: Yeah, that’s a great question. So, we really need more data to say definitively. Now that being said, if we look at the anthropological usage and that this has been with us uninterrupted for thousands of years, it turns out that the oldest printed cookbook in the world is a Roman cookbook and it contains a recipe for taking cannabis flowers and infusing it into nard oil, which is spikenard, and then using that as a drink and flavoring. So people were directly consuming it in multiple cultures and in the Vedas, they talked about these smoothies, and then the Sabaeans with smoke and they actually just found in Israel at one of the temples, actual THC and CBD resins; they would burn it as incense and inhale it that way. So that’s like direct consumption but when we grow plants, particularly for the cannabis varieties that were really high in CBD for fiber back then, you would feed the flowers, anything that you were growing, you feed your crops to your animals as fodder. And so, people have been feeding the hand to the animals for a very, very long time. And there is a study done in Colorado – I know the person who is part of the study, but they kind of actually kept it under wraps because it was going to disrupt the industry so much. We’re good with our technologies, but it turns out hemp fed… so they did this pilot of hemp fed chickens and chickens fed hemp have up to 1% CBDA content which is a different cannabinoid, that when you heat the egg it turns into CBD, which means there’s about… with a little bit of loss from the heating there’s around 240 milligrams of CBD per egg. [MELISSA]: Oh my God. [WILL]: And then you eat the chicken, you decarboxylate the CBDA, you get CBD in the chicken. The cows, you milk the cow you get CBDA, people eat the cow they get CBD, and so people wouldn’t spend, you know, $40 for an egg. Whereas with our bioavailability we’re fine with immediate onset and we’re much more bioavailable, but the egg forms are the fat-soluble forms. But with that in mind, it makes sense why the clinical data shows these extremely high amounts are needed to really start to kick in proper functionality of nourishing the endocannabinoid system. So, people were eating these eggs for thousands of years, and animals, and then it was pulled from the diet. So basically, anthropologically, people – including children – would have been exposed to it most likely. Very, very high amounts, uninterrupted, for a very long period of time. So, we know plenty of moms who give it to their kids. We can’t directly… I can’t say we recommend it until we get more data. But yeah. [MELISSA]: I’ll test it out on my children, and I’ll let everyone know what happens. It’s fine. I have a variety of them, different ages. I’m just kidding. [WILL]: Yeah. In modern times, like, our bodies are just like, bombarded with stress events more than ever. [MELISSA]: Yeah, especially now. [WILL]: Yeah. Exactly. [MELISSA]: Okay, one more big question for you. Because I know how overwhelming it can be for someone to be like, okay, I’m writing this down. I’m learning, like, oh my God, this is exciting. Melissa said to get it, I’m gonna get it, because that’s what a lot of people do, they’re like, Melissa [unclear], I’m getting it. When they go to your website, what’s like the number one thing that they should get and start on? [WILL]: Yeah. So, for sure the elixir, to get their cannabinoid system back up online. It’s the most important vegetable that people didn’t know they needed, but our ancestors did. And so that is going to enable them to really get their endocannabinoid system functioning at optimal levels. And then next, particularly from an exercise perspective, our sports gel. [MELISSA]: I saw that. Yes. [WILL]: It uses our water-soluble tech, but you can put it directly on site and extremely rapid response. It’s amazing for recovery. Oh, another hack that is awesome, because it’s water soluble you can put it in a bath and you can have a CBD soak and it fully absorbs, and it’s like a deep tissue massage on steroids. [MELISSA]: The gel? The sports recovery gel? Or are you saying the elixir? [WILL]: No, the elixir. [MELISSA]: Okay. [WILL]: But the gel, if you want, it’s perfect for spot use. And it’s really good for the skin as well as muscles, joints, tendons. Now, the coconut oil is fat soluble, which is effective for dermal applications. It’s amazing for massage, oil pulling, and that’s gonna have a slower release and it will kind of stay at the higher levels and then the gel, people can like apply the gel then put the coconut oil over it if they’ve got it, like, if they want to do like a combination of rapid response, and then a slower burn. [MELISSA]: Nice. Okay. Oh my God. I am like so excited to start this. Like, I cannot wait. Oh my God. And I feel like I have a million other questions but maybe we could do like an Instagram Live or something. [WILL]: I’d love that. [MELISSA]: Yeah, like before this episode airs and stuff we’ll do like a live and I can gather questions, because I know people – once I start talking about this, people are going to be like, okay, ask him this. Or what about this? And we could do like a little live and keep this going. What do you say? [WILL]: Yeah, I’d love that. [MELISSA]: Okay, sweet. And then we’re gonna meet for lunch next week. Oh my God, Will, this is so awesome. Okay, tell everyone your website, your social media, where they can find you and remember, you guys, if you’re driving right now listening to this, don’t worry. Everything’s in the show notes. Go for it, Will. Tell us, what’s the name of the company, where we can find it, everything. [WILL]: So, it’s ojaienergetics.com, and then that’s all of our social handles as well. [MELISSA]: The whole… just OjaiEnergetics? [WILL]: OjaiEnergetics. [MELISSA]: Okay, cool. Sweet. Oh my God, Will, thank you so much for coming on today. [WILL]: Thank you. This is great. [MELISSA]: My mind is literally blown, and I cannot wait to share this with my online program, because we were just talking about sore muscles today, and stress, and fatigue, and everything going on. And I’m like, I can’t wait to start using this and talking about it with all my clients. So, thank you for educating us and letting us know that there’s a company out there with integrity that we can trust and it’s not junk. You know, that’s so important. [WILL]: It’s critical, yes. [MELISSA]: There it is. So yeah, stop buying your CBD off the grocery store shelves and out of people’s trunks in the parking lot; it’s not gonna work. Oh, thank you, Will. Thanks for coming on. I really appreciate it. You guys, check him out. Look up their website, go to the show notes if you’re unable to write it down. But until next time, everyone and Will, stay safe, stay healthy. And thank you again for coming on. [WILL]: Thank you. Talk soon. [MELISSA]: If you’re ready to become a bomb mom, join my free course over at www.melissavogelfitness.com/course. This podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. This is given with the understanding that neither the host, Practice of the Practice, or the guests are providing legal, mental health, nutritional, or other professional information. If you need a professional, you should find one.